American Eagle Outfitters, Inc. announced this week that the Aerie brand is launching exciting new initiatives for Autumn 2022, which will continue to elevate the revolutionary #AerieREAL movement.
Smoothez by Aerie
SMOOTHEZ by AerieTM, a new intimates collection of favourite first layers for total comfort, debuted on July 21. The assortments are made to mix, match and layer. Super soft, barely there, light-as-air fabrics that don’t squeeze or hold you back will be available in more than 130 choice counts on aerie.com and in all Aerie stores, including 44 new locations.
The We Are REAL campaign, launching August 8, highlights unedited content from bold, brave and influential individuals who use their voices to inspire change. The campaign will feature a diverse group of new and existing brand partners, including Alexandra Daddario, Aly Raisman, Breena Huckaby, Bridget Malcolm, Charithra Chandran, Danielle Brooks, Hunter McGrady, Kelsea Ballerini, Lauren Scruggs, Saniyya Sidney, Selita Ebanks and Selma Blair.
“We are incredibly excited to introduce a much-needed update to shapewear with SMOOTHEZ by Aerie to set women free with first-layer, second-skin intimates. Aerie makes products that support our REAL mission and we believe no one should ever hide or contain who they are,” said Jennifer Foyle, President – Executive Creative Director, AE & Aerie. “Aerie’s vision for the intimate apparel industry is a community where women accept their truth, love their REAL selves and wear clothes that make them feel good. Every day, we are inspired by our customers and associates who remind the world that there is nothing more powerful than living unretouched and being REAL.”
As an industry leader, Aerie was one of the first brands to show unretouched bodies and faces in its advertising.
