Joie de Vivre is back with a fashionable display of colours and prints in Mey’s Women Collections for SS2023. Brilliant colours such as Blue Lagoon, Parrot Pink, Mojito and Limoncello kick off the season with softer natural shades in the second half (burned clay, wet sand, cherry cream and white). The collections are created to enable creating a perfect look across various segments – lingerie with loungewear.
Mey Poetry Vogue
Unusual digital animal print appears in Demy on flowing modal single jersey The new peal background colour acts as a backdrop for the fashion shades of Parrot pink, Mojito and Limoncello and is the base colour throughout the early Lovestory delivery dates.
For lingerie, the Mysterious and Delightful embroidery ranges offer seductive luxury and is striking in the almost neon yellow Limoncello colour on light beige tulle.
In Pure Sense (the basic daywear) there is a new tank top, spaghetti top and 3 briefs (for NOS sector) with basic colours of black and white in two packs and fashion colours in single (blossom is new colour for SS2023).
For nightwear there is 100% organic cotton in the Sleepsation segment with pale taupe in plain and in stripes on existing and new items – perfect for mix and match with daywear.
Loungwear includes expressive allover print in painted colours and reinterpretation of animal print – blue and white zebra print. For chilling out there is the Tamara cotton-satin range, reinterpreting the boyfriend shirt.
