Amsterdam-based fashion brand Scotch & Soda and brand partner stichd announce their long-term partnership for the design, production, and distribution of the brand’s bodywear (underwear) and legwear (sock) collections. Launching with men, the collection will launch in February 2023, with an early capsule drop in October 2022 for selected accounts and Scotch & Soda retail stores. While celebrating the spring/summer 2023 men’s range, a plan to expand with a women’s collection soon after is under way.
Infusing the Scotch & Soda brand DNA into bodywear and legwear, stichd has developed a product range reflecting the brand’s core identity, inspired by the free spirit of Amsterdam. In line with the brand’s identity, the products feature signature details, that offer a sense of joy, freedom and playfulness through unexpected details and colours with a distinctive design. Including essential styles, as well as seasonal variations, the collection targets both the classic dresser and trend-trier.
The collection of socks and underwear designed for Scotch & Soda feature organically grown cotton and waistbands that contain recycled materials. stichd continues to deliver quality that is unmatched and thanks to their innovative technology and continuous research, the socks can be washed at 10 degrees lower than average.
Frederick Lukoff, Scotch & Soda’s CEO, commented: “We are thrilled to announce our long-term partnership with stichd. We are certain that the new Scotch & Soda bodywear lines will deliver high-quality product that will stand out in a particularly competitive market thanks to their extensive expertise and customer-oriented focus. As a strategic partner tailoring to our needs and our brand’s specific DNA inspired by the free spirit of Amsterdam, stichd will provide an exceptional support at design, production and distribution levels. We are looking forward to developing our close collaboration together in the future.”
