To celebrate CALIDA‘s 80th anniversary, the collaboration between the Swiss premium underwear label and Dutch luxury brand Viktor&Rolf is entering a new chapter. Following the teaser drop in spring 2020 and the capsule collection launching in October 2020, the Viktor&Rolf ♥ CALIDA Story No. 2 is based on CALIDA’s 100% NATURE products, which are made exclusively from compostable and sustainable materials and carry the Cradle to Cradle Certified™ label. The entire collection also wears the MADE IN GREEN by Oeko-Tex® label, which is awarded according to the strictest social and ecological criteria and is committed to transparency.
For the first time, iconic materials and cuts from CALIDA’s archives will begetting a modern makeover, using Cradle to Cradle Certified™, 100% compostable materials to revive these classic looks. “The next episode of the capsule collection created together with Viktor&Rolf combines sustainability, haute couture and our CALIDA heritage in a truly unique way, turning the perfect duo into the perfect trio,” said Janine Weiz-Bühler, Director of Brand & Product at CALIDA.
“For the first time, we’re giving our iconic materials a C2C makeover and breaking new ground with the launch of our latest innovation: the very first 100% compostable lace. This collection represents both a nod back to thebrand’s past and a major step into its future. We’re so proud of this new chapter of our love story with nature – and we’re especially pleased that it will be starting in time for our 80th anniversary.”
While the first two drops of this collaboration were heavily inspired by Viktor&Rolf’s Tulle Fashion Statement collection and therefore had a young, direct and casual feel, Story No. 2 is more adult, opulent and feminine. For this collection, Viktor&Rolf drew inspiration from their couture fashion collections and incorporated various elements of their extravagant creations and haute couture dresses. The loungewear styles in particular have a distinct outerwear feel and go far beyond ‘one mile from home’.
Based on a floral ’70s signature print, the romantic yet playful vintage flower print in the women’s collection not only gives it a fresh, summery look, but also represents the nature-oriented values that are intrinsic to the CALIDA brand. Meanwhile, the men’s collection puts a modern twist on a truly classic underwear design, a diamond print in harmonious shades of blue. Modern colour combinations – including the iconic CALIDA yellow – lend these classic elements an extra dose of brightness and intensity.
In addition to these prints and colour combinations, the collection also combines different materials and textures. A particular highlight is the world’s first Cradle to Cradle Certified™-certified, 100% compostable lace, a truly innovative material. The vinatur® polyester/viscose/ROICATM elastane blend opens up new design possibilities and, with full-lace bustiers, briefs and panties made from full lace, creates a whole new product group in the C2C product range.
