Following the recent opening of the Hanro store in Gstaad, on March 30 Hanro opened its 10th monobrand standalone boutique and first ever airport store. Located at Zurich airport in Switzerland, the new store offers a vast selection of underwear, nightwear and loungewear for women and men on a 60 sqm sized sales floor. With over 27 million passengers every year, Zurich airport is a lynchpin in international air traffic and also hosts the Airside Center, one of the country’s largest shopping malls with long opening hours also at weekends.
Hanro CEO Stephan Hohmann comments on the store opening: “We see a huge potential in the travel retail business. The typical Hanro customer is a frequent traveller and is buying internationally. No matter if they travel to Zurich or just use the airport for transfers and connecting flights, now they can conveniently shop for new Hanro products directly at the airport. Choosing the location of Zurich in Switzerland, our country of origin, was a logical step for your very first airport store ever.”