Triumph is proud to announce its innovative Magic Wire™ Bra, which features all the support of a traditional underwire bra whilst offering the comfort of no metal wire, has won the Red Dot Best of the Best 2015 Award. Inspired by women’s complaints about underwire bras, Triumph designed the Magic Wire™ Support System which replaces the metal support with a sealed silicon wire, making the bra infinitely more comfortable.
Klemens Moeslinger, Head of Design at Triumph International AG says: “We are absolutely delighted to have been awarded the Red Dot Best of the Best award for our Magic Wire™ Bra. To be recognized for making a difference to women’s lives through design innovation is truly fantastic.”
