The thirteenth edition of Maredimoda, the international trade fair dedicated to lingerie and beachwear textiles and accessories, will be held on November 11-13 at Palais Des Festivals in Cannes, where over a hundred European companies will display their 2016 Summer collections. The show focuses on offering a qualified Euro-Mediterranean alternative to the more exotic and quite often less reliable productions, bringing the production back to Europe.
“Based on their quite negative or at least no longer profitable experiences, more and more medium and large-sized companies in the beachwear and underwear sectors have decided to go back to buy European textiles and if needed, they are having their garments made in Northern Africa or Eastern Europe. Our main objective has always consisted in educating our customers to make a quality, ethical and responsible choice. By now, stores all over the world are full of valueless imported products, made in unthinkable conditions. Today indeed mass-production has caused a market saturation with any kind of low-cost products whose value we do not even understand,” says Marco Borioli, President of Maredimoda.
“Our mission is clear and known,” Borioli continues, “We shall go on protecting, enhancing and promoting the European quality which, more and more, is standing out as an absolute value inside an ordinary and standardized universe.”