Boux Avenue

Boux Avenue is excited to announce its new Christmas launch with X Factor: Celebrity winner Megan McKenna, featuring Megan in the new luxury capsule collection Bouxtique by Boux Avenue. Megan embodies…

Following the announcement of a new brand direction from AW19 under the lead of Brand & Product Director, Zoe Price-Smith, Boux Avenue launches Bouxtique by Boux Avenue, the first in…

Boux Avenue’s Bridal collection for 2019 offers and extended range of styles to ensure every woman can find the perfect “something special” for their big day. Following the success of the…

With Valentine’s Day only a couple of weeks away, lingerie brand Boux Avenue have released some interesting findings on the sales of saucy suspender sets. In terms of consumer behaviour,…

Boux Avenue announces the star-studded cast of its Christmas campaign, #BouxEverAfter, set in a magical land of Christmas fairy tales. With Mummy Diaries and former TOWIE star Sam Faiers as…

Lingerie, swimwear and nightwear brand Boux Avenue is supporting Graduate Fashion Week for a third year running by sponsoring the Lingerie and Swimwear Awards. Since the brand’s inception in April…

Boux Avenue has announced that it will be opening a new store in Nottingham this September. The store, which will trade from 2000 square ft., will be the 30th UK…

This year Boux Avenue will continue their partnership with Breast Cancer Care by donating 10% of the retail price on all sales of the Reagan and Aimee bras throughout Breast…

Boux Avenue has launched its latest summer campaign encouraging women to feel empowered, confident in their own skin and proud of who they are. Set in LA, the #ImpressYourself campaign…

Boux Avenue launch their first swimsuits for Spring 2017, a collection designed for and inspired by women’s shapes. The brand mixes different fashion trends to deliver a beautiful, supportive and…

Boux Avenue is launching a year-long partnership which will see the lingerie retailer donate £1 for Breast Cancer Care for  every customer that has a bra fitting throughout Breast Cancer…

Boux Avenue‘s bra fit training programme, given in conjunction with partner Fareport Training, has received the City & Guilds accreditation. The brand prides itself on being 100% committed to its…