Swedish sportswear and underwear fashion brand Björn Borg has appointed Canoe PR to handle their UK press and publicity. The brand offers products in three main categories – workout, running and tennis – with men’s underwear being the most popular product. “We are really excited to be working with Canoe. They have a strong team and a great selection of brands that work well for Björn Borg as we further develop our sports fashion offer,” said Callum Sneddon, Managing Director Björn Borg UK.
