In the fifth anniversary edition of the John Lewis Retail Report*, where the store group analyses sales and trends this year’s five year edition looks back over the extensive changes in the UK and in retail since 2013.
- Black Friday has replaced Cyber Sunday as the biggest spending day of the year
- There are now almost 50 times more smart home products stocked at John Lewis, compared to 2013
- The proportion of visits from mobiles and tablets to johnlewis.com has increased from 42% to 64% in the last five years.
Looking at what consumers left behind over the last 5 years push-up bras deserve a mention:
- Push-up bras: Customers favour non-padded options today, with sales up 20%
- Spiralizers: Online searches dropped by 53% compared to last year
- Office suits for women: This traditional look is becoming a thing of the past with matching suit jackets and skirts seeing a 10% decline
- Sat Navs: With smartphones taking the driving seat, these will be dropped.
And mobile shopping and browsing is on the increase: the growing dominance of mobile shopping allows for a bite-size shopping experience, with customers filling time by browsing for inspiration or buying an urgent item within a matter of minutes.
Peter Cross, Director of Customer Experience at John Lewis, said: ‘How we shop continues to change at pace. Shops now need to combine the very best products with the latest, most immersive experiences. For many customers, their phones are the ‘remote control’ for their lives with their shopping, banking, social networks and to-do list in one place”.
