Bjorn Borg Sport Couture capsule collection
Björn Borg has acquired the shares held by the minority shareholder of subsidiary Björn Borg UK Limited, representing 20% of total share, in a step towards becoming a more vertically integrated company. The UK subsidiary is now wholly owned by the group and former UK Sales Manager Neil Smith will take over as Country Sales Manager for the UK branch.
Björn Borg CEO Henrik Bunge says: “We have now taken yet another step to cut the distance between the Björn Borg headquarters and the end consumer. Integration is crucial to understand and consequently make a difference for consumers on our different markets.”
