HANRO is thrilled to unveil the new bra campaign, “MY COMFORT MY LUXURY”, celebrating women’s different preferences and requirements. A bra is one of the most intimate garments women own – it supports, it shapes, it gives us security and courage. High-quality, soft materials, and excellent workmanship are the characteristics of a feel-good bra. Together with Frauke Nagel, the brand’s bra product developer, HANRO have created a special brochure filled with tips, tricks, and information to help you find your next favorite bra.
“A bra should support the natural shape of the breast without the wearer noticing it is there. To find out which style fits and suits you best, you really need to try them on,” says the expert. “However, size is relative here, since it can vary depending on the brand, material, fit, and finish. Since every woman is built differently, there is no single formula that applies to everyone. Above all, make sure the fit feels right.”
For Breast Cancer Awareness Month, HANRO will also partner with the Pink Ribbon organisations in Germany, Austria, and Switzerland for the campaign “MY COMFORT MY LUXURY” to support the fight against breast cancer. “For us, the well-being of women is the most important thing, and with great pleasure we support the Pink Ribbon movement”, says Stephan Hohmann, HANRO Managing Director. For every bra sold in October HANRO will donate 5 EUR to the Pink Ribbon Campaign.
