For this June, London Fashion Week takes a new form, a digital-only platform launching on 12th June and merging womenswear and menswear. The digital platform www.londonfashionweek.co.uk is freely accessible globally for both the public and trade audiences, embracing the cultural commentary and creativity for which British fashion and London are known.
Bringing the fashion community together, the platform hosts exclusive multimedia content from designers, creatives, brand partners, media, retailers and cultural institutions enabling collaboration and bringing together fashion, culture and technology. This new digital experience will work as a global meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms, providing the opportunity for designers to tell their stories and share their experiences from the last few months.
Over 100 designers will be present on the LFW digital platform this June: 34 designers are part of the official LFW schedule while 33 will also feature on the Explore section, with either new content or assets from their current collections, along with many more activating profiles for a presence on the platform. Additionally, 34 retailers, 23 media and 6 brand partners from around the world are activating on the platform through unique content.
The new LFW digital platform has three main streams:
- The LFW Schedule, including a number of specific timed events which will take place from Friday 12th to Sunday 14th June. Those can be added to calendars in order to tune in at specific times and join the conversations, and once the content has been published it will be available to watch at any point;
- The Explore Section – The home of London Fashion Week Digital, Explore tells the story of London’s individuals and businesses, rich in creativity and culture. The Explore section is made up of content created by BFC, the designers and a number of brand partners, media and retailers;
- The Designer Profiles – Over 100 designers will be activating their profile pages from 12th June with introductions to the brands, their latest work, their social media activity, links to line sheets and contacts for sales and press requests. A number of them will also produce new content to be hosted both on their Profiles and in Explore.
