Pantone today announced PANTONE 16-1546 Living Coral as the Pantone® Color of the Year 2019, an animating and life-affirming shade of orange with a golden undertone. Living Coral emits the desired, familiar and energising aspects of colour found in nature, as we continue to seek authentic and immersive experiences that enable connection and intimacy in reaction to the onslaught of digital technology and social media increasingly embedded into daily life.
Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral encourages lighthearted activity, symbolising our innate need for optimism and joyful pursuits and embodying our desire for playful expression. Pantone Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.
“Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
