The role of General Manager for the CALIDA brand has now been filled internally by Alexandra Helbling, who will report directly to the Group CEO, Reiner Pichler. Ms Helbling is replacing Andreas Lindemann, who left the company in June 2017.
Alongside his role as Group CEO, Reiner Pichler has also been acting as head of the CALIDA brand ad interim. Ms Helbling has extensive experience in the underwear industry, and has been a member of CALIDA’s management team for Product and Marketing since 2011.
Janine Weiz will take Ms Helbling’s place as Head of Brand & Product from 1 June 2018, thus completing the management team. She previously worked as Managing Director of the Skiny and Huber Bodywear brands.
