Law firm Howard Kennedy has advised Australian luxury lingerie retailer Honey Birdette on its international expansion into the UK. Established in 2006 and boasting 50 boutiques across Australia, Honey Birdette has recently opened its first outside its home territory, located at 56 Long Acre, London, Westfield London and Victoria Gate, Leeds.
Howard Kennedy Senior Associate Vanessa Laundon said: “Honey Birdette brings a little bit of Australian glamour to the UK. Its lingerie, swimwear and bridal ranges are a real hit in bedrooms down under and already have an enthusiastic following here in the UK. We are thrilled to be part of its story and international expansion.”