‘Local Hero’ is the latest collaboration project launched by Happy Socks, which sees 15 different markets represented through a collection of socks designed by a well-established local figure. Collaborations are a vital part of Happy Socks’ DNA, and for this latest project artists, designers, illustrators, musicians and other creatives from Belgium, Czech Republic, France, Germany, India, Israel, Japan, Norway, Portugal, Russia, Singapore, South Africa, Sweden, the UK and the US were invited to help the brand spread happiness through the use of colour.
In the United States, Happy Socks unveiled a collaboration with legendary 94-year-old interior designer and style icon Iris Apfel, while style blogger, DJ and model Bip Ling was chosen to represent the UK market. A famous name on the British fashion scene, Bip Ling incorporated her cartoon character Mooch as well as her famous expressions “YAR” and “BIPPIN” into the socks.
