German photographer and director Ellen von Unwerth is the latest renowned artist to collaborate with Happy Socks, launching a creative campaign to present the Swedish brand’s Autumn/Winter 2016 collection. The Happy Socks x Ellen von Unwerth collaboration comprises a series of 12 pictures and a short movie called “The Sock Swipe”, where Happy Socks becomes the coveted object of a couple of thieve who decide to rob a house for its most precious and desirable possessions: socks & underwear. The campaign will be showcased through press, on all Happy Socks online channels and in-stores.
Ellen von Unwerth has previously created campaigns for Agent Provocateur, Tommy Hilfiger, MAC Cosmetics, Veuve Cliquot, Dior, Chanel, Miu Miu and more, as well as directing short films for various clients like Dior, Azzedine Alaïa, Guerlain, Clinique, Victoria’s Secret, Cacharel and a range of music videos.
