[youtube https://www.youtube.com/watch?v=Xei6gN76Cl4]
A futuristic catwalk show presented during Stockholm Fashion Week celebrated the new Björn Borg collection bringing the brand’s sports fashion expression to new heights. The first collection showcased since the company redirected its business focus to sportswear, the SS16 show was inspired by the concept of breaking new frontiers for the love of mankind.
“Mars One epitomises this idea and our show is a tribute to the bravery and faith these pioneers show by venturing to the unknown for the sake of evolution and innovation. The journey sets the scene for the show featuring our fashion sportswear collection that is perfectly fit for the ultimate challenge – training for Mars!” says James Lee, Head of Design.
