Playful Promises have released a new simplified logo, in line with a brand refresh to be rolled out from August 2015 together with a refreshed website and social media revamp. The refresh will compliment new product areas for the brand, steering new styles away from the original frilly corset design to reflect a ‘grown up’ phase for the business.
The brand will also launch the Peek & Beau diffusion line, inspired by dark, high fashion and aimed at a younger audience. Peek & Beau will take the quirky aesthetic of the mainline collection up a notch and offer open cup bras and tasseled sets at a slightly lower price point.
