Triumph International intends to refocus on women’s underwear, its core business, while Huber is aiming to expand its portfolio as regards the men’s high-end underwear segment.
HOM moves to Huber Holdings
Hom, based in Marseille, was founded in 1968 and become part of the Triumph group in 1986.
Austrian company, Huber, already owns the Huber, Hanro and Skiny brands. Full details of the deal have not yet been revealed but it is reported that Hom’s HQ will continue to be based in Marseille with no significant changes in organisation.
The HOM brand has a strong market niche in the premium men’s underwear market available in major retailers and distributed worldwide, particularly strong in the Asian market. Huber has limited exposure in France and Asia so the new deal should extend the group’s influence. Similarly Hom will now be able to take advantage of Huber’s integrated production site.
Triumph International’s activities will now be concentrated on two main brands: Triumph and Sloggi (for both men and women).
