Swedish fashion brand Björn Borg is to release their next collection through a free web-based game this January, introducing a new first person shooter genre where you battle evil forces with the power of love. In the new trailer for ”First Person Lover”, the brand unveils two weapons: a handgun that fires holographic kiss mouths and an automatic rifle that fires heart-shaped soap bubbles, parodying classic product-introduction videos such as those held by tech giant Apple.
As well as having fun with the innovative 30+ minute game, players will be able to shop Björn Borg clothing in an in-game shopping mall. The First Person Lover Game is free of charge and will be launched on January 28th 2015 at firstpersonlover.com.
