Picture courtesy of LASCANA
Lingerie and swimwear company LASCANA followed its slogan “It’s a woman’s world” and completely dedicated its recent campaign to the women’s world. With the help of German supermodel Sara Nuru with Ethiopian roots, LASCANA picked 12 girls from all over the world to represent the variety and beauty of different nations, breaking with the standardized look of the fashion industry and showing the various facets of their beauty.
Over 1,000 candidates from more than 60 countries applied and in the 21th of September LASCANA invited the top 24 to the final casting in the Mount Ray Studios in Hamburg. The jury comprised five fashion experts: Sara Nuru, Ted Linow, owner of the model agency Mega Model, hair expert Marlies Möller, the fashion photographer Tim Petersen and Sarah Rissen, head of LASCANA Marketing.
The 12 winners are:
- Franziska from Hungary/ Germany
- Anastasiya from Ukraine/ Germany
- Dara from Kyrgyzstan
- Lidia from Croatia/Germany
- Jacklyn from Austria/ the Philippines
- Sophie from Austria/ Hungary
- Joana from Kenya/Germany
- Mable (Pengfei) from China/ Mongolia
- Anna from Russia
- Kirsten from Germany (Hamburg)
- Alissa from France/ Algeria/ Germany
- Ana Carolina from Brazil
After the decision was made, the beauties jumped right into the life of a supermodel with a free shopping session at the LASCANA store in Hamburg, campaign and calendar shooting in Austria and a lingerie fashion show to officially announce the winners. The final picture of the Christmas campaign and the LASCANA lingerie calendar 2014 will be launched in November 2013.
Sara Nuru, courtesy of LASCANA
“In future times, LASCANA will definitely work together with models of different skin and hair colors. We would like to express the individual beauty of all nationalities and promote tolerance and open-mindedness in Germany”, says Rissen.
