Swedish underwear brand BJÖRN BORG and the MTV Staying Alive Foundation put on a show earlier this month at the Old Truman Brewery to present the Get It On collection, developed to raise awareness around HIV.
The collection launched in Selfridges and features special edition pants with a seductive kamasutra print available in two colourways for him and her. One Euro for every underwear garment will be donated and 100% proceeds of Limited Edition Tandem Pant (pictured above) will go towards the Staying Alive Foundation.