This 127 year old German company launches ‘Maison Triumph’ as it supports London Fashion Week for the second time in February 2013. As ‘The Official Catwalk Lingerie Supplier’ to LFW, Triumph is simultaneously showcasing their successes in a unique pop up space in Covent Garden. Noreen Gallagher, MD of Triumph (UK & Ireland), commented: “Unique activity such as our curated exhibition and modern Triumph ‘makers’ is an interpretation of our craftsmanship & expertise through a contemporary lens for the modern consumer, showing how relevant and innovative the Triumph brand continues to be today.” The brand is working with designers such as Matthew Williamson, Louise Gray and Felder Felder and indeed the UK designer, Sian Whitefoot, who won the international Triumph Inspiration Award competition in 2012.
AW2013 Triumph, Second Skin Sensation
An invitation only party will be held on 14th of February followed by the pop up space running from 15th-19th February (with all activity free to the public!). Inside the Maison Triumph visitors will find:
- An exhibition of the brand’s heritage (curated by Laura Mercer at the BFC);
- Talks which are free to the Public and include Caroline Rush (BFC) with Helena Christensen, Ruby Hammer of Ruby & Milly and Elle Magazine’s Maribeth Parker;
- Free fittings;
- 300 limited edition Matthew Williamson T-shirts (up for grabs with every purchase);
Make a date between 15-19 February, 71 Monmouth Street (Covent Garden), London WC2.
