Pure Chemistry

Following the success of their Asian bridal collections, Pure Chemistry present their SS19 collection, Kismet. The very definition of ‘kismet’ is destiny, or fate, which was the inspiration behind this extravagant…

Following the announcement that Dessous London will be returning on 23rd and 24th July 2018, organisers are delighted to release the names of a few of the confirmed brands. A…

World famous make-up brand, Bobbi Brown, have teamed up with British luxury lingerie label, Pure Chemistry, for an exclusive Valentine’s event. The make-up brand which is synonymous for quality cosmetics will…

Pure Chemistry lingerie are delighted to announce the release of their first ever bridal collection, Pure Rani. Named after Pure Chemistry’s CEO, Dimple Rani, the collection celebrates Dimple’s Indian heritage…

For Autumn/Winter 2016 Pure Chemistry takes inspiration from Moulin Rouge and modern day erotic romance to launch a collection that steals hearts and minds. ‘Rouge Affair’ features stunning sequined reds,…

MODA, the UK’s only national trade show, returns this season offering buyers the opportunity to discover new brands and revisit their favourites. This August, visitors can expect a rich mix…

Pure Chemistry‘s Summer Renaissance fashion show took place at RISE London on 9th August, the first ever catwalk show in the venue, where the brand provided a preview of their…

Following its successful AW13 début catwalk show in the exclusive club Pacha last December, Pure Chemistry has proven to be one of the new lingerie brands to watch. Launched as a bespoke…

From Russia with Love is exactly what luxury lingerie brand, Pure Chemistry, experienced in late December.  The label was selected to debut their AW13 designs on the catwalk in the…