Underlines welcomes Suzy Haber Wakefield to the Underlines team. Suzy has her own consultancy specialising in design, development and sourcing of lingerie, swim and lounge apparel but she has had an exciting and varied career. We are delighted that she is lending her expertise in a regular advice column ‘Suzy Says’.
Hello fellow fashion entrepreneurs, We took a break over show season to get inspiration virtually with all the seasonal brand shows from men to couture. Additionally, we were IRL visiting Salon. The great news is that you can stil see so much online of all this good inspiration.
Suzy xo
Speaking of inspo that we hope helps your brand journey read on:
Dear Suzy
I just started my brand and I keep hearing the term brand bible. What does this really mean and how do I show it? Is it the same as a mood board??
Confused in Leicester
TIP OTW-Look at fonts, pairings, and symbols brands use for their visuals. And spend an hour sitting down and sketching out what yours could be, keeping in mind what your brand story is and what fits within that story.
And for even more advice to get you started on your exciting brand journey check out a link to our Brand Development Workbook
