John Lewis has shipped more than 2.5m products since its Black Friday offers began on 20th November – 67% up on last year. Prior to Black Friday itself, the biggest day for one-man customer orders, i.e. those orders which can be delivered by one driver, was Thursday (26th November), up 63% on last year – a new record.
John Lewis reports record online sales
Pippa Wicks, Executive Director for John Lewis said: “This Black Friday period has been like no other with just three of our shops open, but we’ve worked incredibly hard to meet the significant online demand we’ve seen this past week and to provide our customers with a wide choice of brilliant offers on the products they love.
“We are still offering hundreds of Black Friday deals this weekend and continue to monitor the prices of our high street competitors meaning that our customers can be sure we offer the best value on the high street throughout the Black Friday period and in the run up to Christmas. Preparations are well underway to reopen all of our shops in England next week and we look forward to welcoming our customers to help them make this Christmas extra special.”
The department store group announced its online sales on the same day as it outlined plans on how they will reopen shops in England with new steps to deliver “fuss-free” shopping to customers this Christmas. The store chain will offer bookable shopping slots and virtual queuing in shops upon reopening on December 2, once the lockdown ends.
In addition to more than 900 click-and-collect locations available across the UK, customers can also collect their orders from 15 Waitrose and 16 John Lewis car parks where they can stay in their car while staff bring their purchases to them.
Shops are supporting the John Lewis and Waitrose ‘Give A Little Love’ campaign which is aiming to raise £4m for two charities: FareShare, which helps those facing food poverty and Home-Start, which works with parents who need support. Customers will be able to buy ‘Give A Little Love’ products ranging from mugs to t-shirts and the heart umbrella, which features in this year’s Christmas advert. 100% of the profits from the sale of these products will be donated to the charities. Customers will also be able to boost donations by swiping their loyalty card in store to trigger a donation by the Partnership, or they can make a text or online donation which will be match-funded by the Partnership up to £2m.
