The first luxury house to premiere its collection since the pandemic started, Chanel unveiled its Cruise 2021 collection with with a seven-minute video by Julien Pujol. Entitled “Balade en Méditerranée” (a trip around the Mediterranean), the holiday collection was originally scheduled to show in Capri and features 51 silhouettes inspired by the Italian Riviera.
“Initially I had Capri in mind, where the show was supposed to take place, but didn’t happen in the end because of lockdown. So we had to adapt: not only did we decide to use fabrics that we already had, but the collection, more generally, evolved towards a trip around the Mediterranean… The islands, the scent of the eucalyptus, the pink shades of the bougainvillea,” explained designer Virginie Viard.
Images courtesy of Chanel
