A new line of sexual wellbeing products launches today along with online advice and support for women. The new nineteen product range called My Viv, standing for My Very Important Vagina, as from pregnancy and childbirth, to menopause and health issues, women face many moments that can affect their sex life. The new product line features products including lubrication, oils and pleasure products.
The range is now available on the My Viv website, online at Ann Summers and will soon be stocked at the UK’s leading health & beauty retailer, Boots, making the exciting new brand accessible to all. Jacqueline Gold CBE, CEO of Ann Summers commented: “Having experienced breast cancer, I know all too well how it can affect your confidence. I want My Viv to encourage all women to feel in control of their bodies. This range is for every woman whatever their relationship status or age. It is about empowering them so they can find their own personal path to sexual well-being.”
The MyViv announcement follows the launch of a new partnership between Ann Summers and Breast Cancer Now, the research and care charity, who will be working together to raise awareness of how the side effects of some breast cancer treatment can impact on a woman’s sexual wellbeing and to help start the conversation about sex, intimacy and breast cancer to encourage women to get the support they need, if they choose to. In addition, 10% of profits on selected lines of MyViv products will be donated to Breast Cancer Now to help fund the charity’s world-class research and life-changing support for all those affected by breast cancer.
