Wonderbra‘s iconic ‘Hello boys’ poster campaign is 25 years old and to celebrate National Lingerie Day on 24th April, online lingerie experts Figleaves have given it a little 2019 makeover. Following their collaboration with CoppaFeel! in October to help raise awareness of the importance of knowing your body, the brand have launched the ‘Hello girls’ campaign flipping the focus of the poster from the male to the female gaze with a message of wellness, to encourage women to regularly check their breasts. CoppaFeel!’s mission is to educate young people on the signs and symptoms of breast cancer, encouraging them to check the bust area from a young age and empowering them to start the healthy habit of knowing your body to notice any changes.
