Wood Underwear is presenting rich coffees and deep chocolates… their new inspiration for AW2018. The brand is debuting a new rich, brown centred paletted in a solid walnut, a classic in chestnut checkers, arbor blitz striped panes and maple herringbone prints. Colour matched waistbands, minimal branding, contrast inside stitching all make this season’s Wood a classy classic ‘must have’. Wood’s new seasonal prints and colourways deliver a fashion need while also perfectly fitting the more conservative customer.
“Men’s stores consistently look for ways to refresh without getting too far away from the more discerning and sometimes change-averse male customer. Classic prints and rich colour palettes presented in updated and new ways are easy wins,” states Terresa Zimmerman, founder of Wood Underwear. “These are classic, autumn-colour inspired, with our modern take in progressive and proven silhouettes.” The new colours will be available in 4 underwear styles, undershirts and loungewear.