Bluebella is now on sale at Topshop‘s flagship Oxford Circus store as well as online, as the brand expands its network of retail partners. Bluebella chief executive Emily Bendell said: “Topshop Oxford Circus is one the key outlets for any lingerie brand and we are delighted that they think Bluebella is a great fit for their customers.
“We are really ramping up our sales operation and we will be announcing several new outlets for Bluebella over the course of the year. It is a really exciting time for the business,” she adds.
