Maidenform, America’s No. 1 shapewear brand, is launching a new line of modern intimates named M, designed to be super comfortable and appeal to young-minded consumers who want superior fashion without any compromises. Maidenform M is taking craveable comfort to the next level with a buttery soft assortment of body basics (that are anything but basic) including bodywear, bras, and underwear.
Photo: Business Wire
Maidenform wrote the book on bras with rich history and unmatched expertise in intimate apparel design. We are unveiling the next exciting chapter in Maidenform’s story – introducing M. Throughout its iconic history, Maidenform has listened to its consumers by innovating and designing products that are loved by generations. M continues this tradition, serving up a major dose of style, confidence, empowerment, and unparalleled comfort.”
Sandra Moore, VP Brand Marketing, Innerwear, HanesBrands
M brings modern cuts and colors to innerwear essentials that can also be worn as outerwear, touting a wide assortment of smoothing bodywear and seamless basics in a sleek and buttery soft fabric. The collection includes 19 styles across underwear, bras, and bodywear in neutrals and bold fashion colours.
