Former professional volleyball player Nilufer Bracco recently launched niLuu, a Miami-based PETA approved cruelty-free loungewear brand using 100% Bemberg™ by Asahi Kasei. The brand combines the iconic elegance of traditional silk with a socially and environmentally ethical production process by using Bemberg™, a fibre made from the smart-tech transformation of cotton linters bio-utility materials that are converted through a closed loop process.
The end result is a luxurious fabric soft like a second skin, which breathes like cotton, drapes beautifully like silk, and reflects the cultural tradition of luxury textiles from the founder’s native country, Turkey. The first collection released features premium quality kimono robes, sleep masks, face masks and pillowcases that are available in a variety of deep and vibrant colours, and with a soft-brushed finish typical of premium sand-washed silk.
The entire niLuu collection is sustainable, biodegradable and 100% vegan, as well as being hypoallergenic, antistatic, easy to care for, and known to have several benefits for the skin. The breathability of the fabric helps to maintain body temperature; excellent moisture control means the fabric doesn’t dry out the skin or hair in the ways that cotton would, and minimal friction against the skin means it is also known to have anti-aging benefits. The luxury textiles brand has also shown its commitment to responsible practices, by partnering with 1% for the Planet and pledging to donate 1% of their annual revenue to environmental organisations that work hard to protect our planet.
