There’s never been a better time to zoom in on the many facets of modern womanhood – behind closed doors, and now back out in the light, women have been on a journey into themselves. The 2020 Woman is a chameleon, embracing new roles and celebrating being in control of their own pleasure, their own ideas and their own place in the world.
The new campaign from Agent Provocateur goes through the keyhole with five fearless women in intimate settings, each defying stereotypes in their own style and wearing iconic lingerie with provocative attitude. Shot by acclaimed British photographer Charlotte Wales, the campaign is a metaphor for fearless, contemporary, femininity, in all its unconventional glory.
Meet The Cast:
- Chef and food writer Gizzi Erskine has been a fearless innovator on the food scene for 15 years; during lockdown she’s been teaching us how to cook fast food on Instagram. Molly in dark green and black is her ultimate secret ingredient, featuring emerald silk-satin trimmed with black leavers lace.
- IAMDDB is the urban jazz rap star sound tracking our 2020. Agent Provocateur’s embroidered Cali in petrol and black hits all the right notes, while Willa in white – with underwired, inner quarter tulle cups and leavers lace overlay – sets a tone that’s part frothy, part feisty.
- Motorcycle influencer Dominika Grnova defies expectations and leaves stereotypes in the dust on her Scrambler Ducati. AP caught her sporting Molly in leopard silk satin with turquoise blue lace trim and waxing her ride in a Dinah neon one piece swimsuit.
- Jasmine Asia is making some fiercely feminine power moves in the typically male world of pro-gaming. Wearing Kaylie in black embroidered tulle with baby pink stars, she channels the sexiness that comes from mastering your game. Supple silk Nevada pyjamas with the swishiest tassel trim are her ultimate down time wear.
- Artist, model, yoga instructor, actor, director: Breanna Box will not be contained. At home in Lorna in blue tulle, or in Hinda in white with French leavers Chantilly lace, she shows sensuality can be strong, and femininity is anything you make it.