OLYMPIA® SS21 translates the latest trends into young, fresh beach fashion in muted colours and warm shades. The collections feature eye-catching details like perforated straps, rubber with writing, sequins, decorative tape, glitter elements, zips, mesh and so much more, as well as new improvements such as hooks on the detachable straps for greater confidence and comfort. Nothing is more important than comfort, and the collection offers tops with pre-shaped cups and underbust tape without underwire, using the outer material as support instead to ensure maximum comfort up to an H cup.
The ‘Just keep swimming with Olympia’ is the world’s first ever swimwear collection made with LYCRA® FitSense™ technology, resulting in a completely new type of shaping, yet super comfy swimwear. LYCRA® FitSense™ is screen printed onto the material as a pattern, either tone-in-tone or as striking colour blocking, invisible on the reverse of the material or as an eye-catching feature on the fabric front.
All swimwear pieces in the new collection are made using fabrics made from recycled PA, including discarded fishing nets recovered from ocean floors around the world. Polybags are still unavoidable for packaging and delivery, but OLYMPIA® now uses bags made of 30% recycled material. More sustainability at the POS has also been addressed, using demonstrators now made primarily with FSC-certified wood and FSC-certified paper. These new measures now ensure that crude oil is no longer needed for the polyamide fibre production and carbon footprint is decreased by up to 80%.
Additionally, one Euro of every OLYMPIA® GOES NEXT LEVEL item sold is donated to Ozeankind® e.V., a project that aims to remove all plastic waste from our oceans. The next step will be energy and logistics-related optimisations and an even broader sustainability promise for the actual products.
