Organised by IFEMA, Mercedes-Benz Fashion Week Madrid will be held on 10-13 September 2020. The 72nd edition of MBFWMadrid will be held in a hybrid format, combining in-person presentations with broadcasting fashion shows and other content through a new digital platform. The new initiative will allow Spanish designers to showcase their work with a broader audience and the collections will be accessible at any time and from anywhere on the planet.
Nuria de Miguel, director of MBFWMadrid, said: “Now, more than ever, Spanish fashion needs to start generating business again and highlight its creativity and talent. For this reason, at IFEMA we are working on a hybrid fashion show format for the next edition of Mercedes-Benz Fashion Week Madrid, its great showcase, which will help generate visibility and business for this industry in the new context.”
