Lingerie specialist Triumph announces the key SS21 styles from its signature range of everyday favourites. Taking inspiration from Maria Sibylla Merian, a revolutionary German botanist, explorer and illustrator, this season’s styles feature intricate embroidery and prints of exotic flowers, with their delicate structures coming to life in modern geometric lace. For SS21 the new products are separated through two concepts – Spring Essentials and Summer Solutions.
Sian Thomas, Global Head of Creative Design at Triumph, comments: “For the products we align to Spring Essentials, our primary focus is on the Amourette family, with this iconic fit now available in a completely new strapless design, making spring fashion styles more accessible than ever for our fit challenged customers. Also, the Fit Smart bra from the Design for Life range is now available in a total of five sizes for plus size shapes. New products within the Summer Solutions concept offer lightness and breathability, made possible through our innovative spacer cups and 3D Breeze cup technology designed for ultimate comfort in warmer climates, and the True Shape Sensation features a new Wireless Minimizer and Wild Rose Sensation.”
For SS21, a new warm cream colourway and new styles feature for Triumph’s best-selling Amourette, including Amourette Charm, which provides a light, invisible wearing experience with the new invisible lace lift style. This decorated, wired strapless bra with a moulded smooth cup provides guaranteed support to D+ cups every time, with 3D flexi-wire and innovative elastic band with liquid silicone and crossover construction inside the wings.
From Triumph’s best-fitting Everyday range, the Fit Smart bra has been updated for 2021 with a fifth size for plus size ladies, now fitting a total of 43 traditional sizes. The simple sizing is made possible through innovative 4D engineering to provide ultimate comfort, adaptability, lift and support. In the Triumph shapewear collection a new style has been added to the True Shape Sensation range – the Wireless Minimizer gives a natural look with 360-degree support with no compromise on comfort. Extra details such as cushioned straps with clean edges and wing detail for extra support and a modern finish make for a completely unique shapewear experience.
Last but not least, Triumph’s Style range features modern fashion lingerie, mirroring the biggest trends of the season. New for the season is the Aura Spotlight, created by women for women and combining functionality, comfort and beauty. Merging the fashion and fit experience, it comes in three unique styles – wired, plunge neck and a lightly padded version featuring Triumph’s innovative spacer cups for breathability and support – and comes in black, blue sapphire and sunkissed.
