A panel gathered this week to discuss the topic of self-acceptance and the representation of women age 35+, organised by Fantasie lingerie to support its new campaign which launched this month. Not the typical ad campaign you’d expect to see from a lingerie brand, the ‘It’s Who I Am’ campaign sees Fantasie turn away from a traditional lingerie product shoot and instead lead with a film that shares the stories of five women to tackle the underrepresentation of Gen X women and women who know who they are.
Pictured above left to right Charlotte Broadbent, Sam Chapman, Karen Williams, Lauren McDermott and Catherine Summers
Held at The London Edition, Marie Claire Editor Andrea Thompson, beauty pioneer Sam Chapman, TV presenter and stylist Charlotte Broadbent and Co-Founder of Young British Designers Debra Hepburn joined Fantasie’s Chief Marketing Officer Laura Simon along with other guests for the event.
“What an amazing evening bringing women together, as a Gen X woman myself I’m really excited to be chairing this panel,” said Andrea Thompson. Andrea also added that Fantasie’s campaign shared a similar message to Marie Claire’s mission of “inspiring and empowering women to be the best versions of themselves, without the need to change or conform to stereotypes.”
During the event Fantasie shared its new campaign film, shot by Elizabeth Hoff featuring stylist Karen Williams, Lauren McDermott and Catherine Summers. All the women shared the view that they have experienced many changes in their lives and they have reached a point where they’re learning to accept and feel more comfortable with who they are.
Pictured above left to right Andrea Thompson, Debra Hepburn, Catherine Summers, Sam Chapman, Karen Williams, Elizabeth Hoff, Lauren McDermott and Charlotte Broadbent
Panellist Charlotte Broadbent talked about what self-acceptance meant to her, commenting: “It’s a journey and we’ve all gone through it to accept who we are and to be happy. Happiness shouldn’t be because people approve of you. It’s about accepting not everyone is going to like you and that’s ok. I think actually now happiness is the new success.”
Running until May, Fantasie’s campaign has already received a great reaction, in particular from its community as well as from its fellow campaign stars community on social media. Fantasie’s Laura Simon shared: “To be able to do a campaign featuring Gen X women, a group that’s just not represented enough, is such a great moment for our brand. We spend the most out of all generation groups and we love quality, fashion and style. When we find something we love we stick to it. We are so delighted to share the It’s Who I Am campaign, it’s messaging really embodies what the brand is all about.”
