SugarCandy*, the creators of busty wire-free bralettes, have given their brand a revamp after considering exactly that their bras mean to those who wear them. With a tagline ‘For Happy Boobs’ driving the business forward, it’s helped establish their stance on how they say individuals feel about the product. The brand has taken a stance against retouching any of their imagery and will continue to grow the diversity of models customers can relate to.
“Comfort bras for women with fuller busts is significantly underrepresented in the marketplace. Our tagline helps us to keep these women at the heart of everything we do, because we are those women and we understand exactly how it feels,” says Tracey Montford, SugarCandy* Founder.
SugarCandy* has also repositioned their products as bralettes for busty women, offering incredible support for F-H cup (AUS, NZ, UK) and G-K cup (US, CA, EU). Dedicated to creating wire-free bralettes that offer real solutions for women with a fuller bust, SugarCandy* is made from Nilit® Softex yarn, featuring a patent pending inner platform sling that’s designed to lift, support and shape, whilst preventing the dreaded mono-boob. Moisture wicking fabric allows women to say goodbye to boob-sweat, enabling them to stay dry, confident and worry free.
Their standout feature is flexible sizing, which enable the bralette to be offered in 6 easy sizes (XS-XXL) covering 35 cup and band size combinations. All of the bralette styles are also available in a nursing option (with drop down clips) specifically designed to make feeding a breeze.
