Panache is pleased to announce the brand will launch into 6 flagship John Lewis stores around the UK – Oxford Street, Nottingham, Newcastle, Sheffield, Glasgow, Solihull – as well as online in February. Twenty five lines will be available throughout SS19, including best-selling Panache styles Tango, Clara, Envy, Andorra, Ardour, Cari and Ana in a range of fashion-led colours and prints.
Consumer facing launch events will take place at each store during Q1 to promote Panache’s renowned “Find Your Fit” message, encouraging all women to be regularly fitted. Specialist Panache fitters will be on hand to help customers find the perfect size and style for their bust, guests will be treated to a glass of fizz, gift with purchase and exclusive preview of the upcoming collections.
