Playful Promises is excited to announce the launch of their second exclusive lingerie collection with renowned US fashion blogger and designer Gabi Fresh. “The first Gabi Fresh x Playful Promises lingerie collection was such a success last year that key sizes sold out within 48 hours – making it our fastest selling collection ever. The collection was available in stores and websites across the world, including Nordstrom, Forever21, Simply Be and more – many retailers increased their pre-orders by 100% in anticipation of a successful second collection,” says Playful Promises founder Emma Parker.
With a wildly popular first collection under their belt, the team decided to get even edgier with the second collection, featuring darker tones for the cooler seasons ahead. Campaign images feature Gabi working her charm as an international woman of mystery, as if pulled straight from a spy movie. With the collection featuring on-trend details such as cutouts, lace overlays, and silky, satin sets, the new line is sure to bring out the edgier side of die hard fans and new consumers alike.
The synergy of beliefs and positive endorsement of plus-sized women has allowed this collaboration to flourish. Playful Promises believes in helping women of all sizes feel sexy and Gabi has long been a champion of the body positivity movement, encouraging women of all sizes to feel gorgeous in their own skin. With over 67% of American women falling into the plus-size category and the average size of an American woman now falling between 16 and 18 (according to a new study from the International Journal of Fashion Design, Technology and Education) it is no wonder that they have gained a following.
