Triumph, one of the world’s leading underwear and lingerie brands, launches a global campaign #TogetherWeTriumph. Empowerment is a recognition of sisterhood and togetherness, marking a new creative direction for the brand in 2018.
The new campaign is a bold statement of empowerment, of strength, reflected through a series of ‘real life’ moments where kindness and understanding shines through each of the short scenes: with a woman helping another with her toddler, a friend coming to the aid of another, a hand to pull her up, a time of marriage, a moment of Triumph on stage and a final show of solidarity demonstrates that women are stronger together and stronger still when supported by Triumph every day.
The campaign has been realised with an all-female creative team lead by Award Winning filmmaker, Paola Morabito. Renowned for her beautiful visual style and potent portrayal of humanity and evokes an inspiring universal story of sisterhood. Paola is joined by a collective group of women behind the scenes, whom exemplify the campaign message. Triumph developed the campaign in collaboration with an international integrated communications agency VCCP.
#TogetherWeTriumph will be seen on TV, cinema, digital, social, OOH and at retail worldwide. Triumph Managing Partner, Markus Spiesshofer commented: ”It is no secret that behind every women is another woman who inspires and helps her and this is what we want to celebrate. It is also a celebration of our Triumph family. Our employees all over the world who are
constantly innovating and crafting lingerie with every woman in mind. Today this message of female empowerment is incredibly relevant and deserves our support.”
