Australian lingerie label Honey Birdette are set to launch their online store in the US, less than six months after opening three boutiques in the UK. With such a lucrative market in the US and a 374% increase in online sales in the last 12 months, the brand aims to enhance customers experience by offering faster delivery, easy postal returns and an expanded product range dedicated to the US market.
New collections will arrive online each week and shoppers will also receive free delivery on orders over $50, as well as being able to buy now and pay later using Honey Birdette’s payment service. The brand is set to roll out stores in the US in the near future.
