Committed to innovation, INVISTA, presents the brand new LYCRA® MADE TO FIT YOU technology for knee-highs, following a recent study carried out by INVISTA which discovered women were dissatisfied with products currently on the market. Women interviewed highlighted two main issues: red marks due to digging in (47%) and garments slipping down (24%). The new LYCRA® MADE TO FIT YOU technology has been developed to offer all-round comfort, but in particular, resolve these two issues.
The technology ensures that the garment delivers enough force to avoid slippage, whilst compression is optimal to avoid digging into the leg, dramatically reducing uncomfortable red marks. 100 women from the US, Europe and China tested the concept garments and 83% rated the product either good, very good or excellent compared to conventional knee-highs. 90% experienced fewer marks and less digging-in, 85% found the garment stayed in place and 90% said that they preferred the LYCRA® MADE TO FIT YOU technology compared to products currently available in the market place.
“We are delighted with the outcome of this new technology and the results from our wear test have exceeded all expectation,” states Jane Gwyther, Marketing Segment Manager for Legwear at INVISTA.
She continues: “Two out of three non-wearers from our study said that they would now start wearing knee-highs with LYCRA® MADE TO FIT YOU technology, highlighting its potential to grow the category and build consumer loyalty. This new technology truly delivers a new standard in comfort.”
