Dora Larsen, the lingerie brand that loves colour, presents the Autumn/Winter 2017 collection which not only features unique colourways but also new shapes. Founder Georgia Larsen, ex-lingerie buyer, launched the brand in June 2016 as she felt there were a lack of brands that focused on colour combinations. “We want the customer to come back to Dora Larsen season after season, looking for a new colour to update a style she already trusts,” she says.
For AW17 the brand launches a high apex mini wire, an unwired soft bra, a demi cup and the best selling frill triangle, all paired with the choice of high-waisted knickers or a lower bikini.
Colours found in nature and photography are also an influence: “I spend hours each week looking at how colours fit so beautifully together in the image of a sunset, or some autumn leaves,” says Georgia. “I aim to push boundaries with colour for Dora Larsen. I want us to be the brand others go to for their colour inspiration. And for that reason, we need to make sure we’re always doing the newest thing.”
