Jessica Hart will star in the SS2017 global campaign for all Triumph product categories including the Triaction active wear line, shot by international photographer and creative director, Rankin. Underlines got the opportunity to speak to Jessica in advance of the launch.
How you would describe yourself as a woman?
One day, I’m modelling and am super confident and in character. Another, I’m relaxing and I’ve turned my in- front-of-the-camera face off. I’m comfortable with all the different aspects of me and that’s empowering. It’s fantastic to have a lingerie brand that recognises all the different roles a woman plays and caters for everyone – there’s something really authentic about that, and it’s a philosophy that has made the brand what it is today. In reality, I think we all have a few little hidden characters and all lead such varied lifestyles that this is what makes the campaign imagery so relevant. I think the best part of my job is being able to play different characters. Each shot represents a different characteristic like funny, cheeky, tough and the modern woman is all of these different things at once. Embracing the different aspects of your personality and having lingerie that supports all the different types of you helps you to feel confident and comfortable in your own skin
What is the place of lingerie in your own wardrobe?
Great fitting fashionable underwear is a simple, must-have that really helps you to achieve these things; putting on something that makes you feel amazing under your clothes can helps bucket loads with your self-confidence.
How do you choose your lingerie pieces?
I think some bras are almost like an armour, you get a sense of security. It’s also the foundation to your outfit – if your bra’s not right then how can the rest of it be? Through this recent study that Triumph shared, 7/10 women feel more confident with the right fitting bra but only 1/6 know their right size! When I found this out, I couldn’t believe it! Getting professionally fitted is genuinely life changing, mainly because it makes day-to-day so much for comfortable which, of course, gives you more confidence.
Jessica Hart – the face of Triumph SS2017
Where do you prefer to shop your lingerie?
Triumph has so many styles to choose from so that every woman can find the one to make them feel their best no matter what the occasion or their size. I think a big part of why the brand has been a leader since 1886 is because it knows exactly how to design and craft its products to make women look and feel at their best. The brand understands that the wrong or uncomfortable fit can ruin a woman’s day and that level of insight means that it designs excellent products.
How do the different bras fit into your exercise routine?
I love Dynamic Lite’s Extreme Lite non wired style for when I’m out during the day and then heading to the gym later on – it’s a great bra that is super versatile.
What is your favorite item from the Triumph collection?
Honestly, Triumph has so many styles to choose from it’s impossible to pick a favourite. I love the Amourette for an everyday feminine lacy bra and Magic Boost for some va-va-voom when I go out in the evening or for a special occasion!
Sian Thomas, Global Head of Design at Triumph commented on the launch of Triaction with Jessica: “We know women want to be able to wear their sportswear to the gym, in the street or in a café with friends. That’s why we’ve developed Triaction. The result is a multi-sport, high performance, great fitting, yet style-driven collection that gives women the freedom to train when and how they like.”
The range includes a series of bras for low through to high intensity activity and exercise (Dynamic Life with 3D Powertech and Magic Motion (with motion air technology). The company will debut the new Triaction at ISPO Munich.
