Birmingham-based trade show Moda has confirmed a raft of new signings across each of its five product categories as the show builds upon the success of the new format introduced in February.
New for this season, Active will make its debut within Moda Lingerie & Swimwear targeting the contemporary active and wellness consumer with collections from Bjorn Borg, Acai Activewear, Leg Code, Jilla Activewear, Pepper & Mayne and Control Body, as well as sports diffusion lines such as Anita Active and Freya Active. Elsewhere within Moda Lingerie & Swimwear, beachwear is a key focus with swimwear labels Splash by Della Roz, Balearic Beach, Ale by Alessandra, Kate Spade New York Swim, Michael by Michael Kors Swim and Vince Camuto Swim adding glamorous new dimensions to the exhibition.
“The changes introduced last season were extremely well-received and we are now building upon that momentum with our spring edition,” says Nick Cook, portfolio director of show organiser ITE Moda. “Each of the Moda shows has its own individual requirements as well as benefitting from being part of a larger event, and we are consistently aiming to make the show easier to navigate while highlighting the fantastic product we have across each of the five sectors.!
