Launching Moda Active, a brand new area showing a range of activewear, athleisure, sports bras and sports swimwear, Moda Lingerie & Swimwear is back this August showcasing 2017 collections. The new Moda Active space will target womenswear and lingerie buyers seeking contemporary apparel that transcends the divisions between sports, lifestyle and intimate apparel with exhibitors including Björn Borg, Acai Activewear, Freya Active, Panache Sport, Anita Active, Leg Code, Pepper & Mayne, Jilla Active and Control Body Activewear.
Puma will also showcase a range of bodywear alongside the Active platform, while event sponsor Invista will present an installation of its Active Fibre and innovations in LYCRA®. News brands at the show include Acai Activewear, focusing on fit and functional details, new swimwear label Miradonna, Pepper & Mayne, Wild Geese as well as German giant Lascana. The company will be introducing its lingerie and swim SS17 styles to the UK market, including a wide offering of stylish large cup sizes in expressive pastel tones such as denim blue, ice grey and soft pink.
Alterego are bringing their mainstream brands to Moda highlighting the new Control Body Active range by established brand Control Body. Each garment is made in Italy with seamless technology and products are engineered to provide support or lift in specific areas of the body.
Other highlights from the Alterego collections are the three new Shirley of Hollywood ranges – Attitudes, Hot and Temptress – as well as legwear brand Zohara which is now available as ‘no minimum orders and dropship’ for the first time ever from August. Zohara offers fashion and comfortable tights in a rich variety of colours, patterns and styles allowing every woman to find the right design for her.
